Storyliving: Exploring Narrative with Immersive Technology

Dr Sarah Jones holds the world’s first PhD in immersive storytelling. In this exciting talk, Jones will speak about her experience as an immersive media creator and about disrupting traditional storytelling.

‘Storyliving’ will open up different ideas around narratives in immersive forms and how experiences can be created. It will bring together the ideas behind the technology while also exploring the craft around narratives in immersive forms, such as:

  • Filming conventions
  • Go-to cameras
  • Developing and producing content
  • Working outside of conventions

Sarah is listed as one of the global influencers within virtual reality, has produced a number of immersive media films shown across the world and recently gave evidence to the UK Government on Immersive Technologies.


Dr Sarah Jones is the Head of School of Media at Birmingham City University. Jones’ practice and research sits within emerging technologies and the development of immersive experiential films.

Through her PhD, Jones has explored the reimagining of media through Storyliving, where through an experimental approach, narratives are no longer directed, leaving open the experience of the viewer.

As a Senior Fellow of the Higher Education Academy Jones’ previously served on the board of the Association of Journalism Educators. She is also a Trustee of the Shakespeare Birthplace Trust and hold’s external roles at Northampton, Leeds Trinity and is an examiner for the NCTJ.

Previously, Jones worked for ITV as a correspondent and news anchor where she won awards for investigative and immersive reporting. In 2007, she spent a year on secondment to New York for GMTV following Presidential candidates on the campaign trail.

Producing Immersive Media: An Introduction to Interactive Immersive Moving Images


Come join us as Executive Digital Producer Muki Kulhan will present: Producing Immersive Media – An Introduction to Interactive Immersive Moving Images.

Kulhan will give us an expanded snapshot of the immersive technology sector from her experience in the music, broadcasting and entertainment sectors, while delving into:

  • Immersive Technology – What is it?
  • An Introduction to Immersive Moving Image
  • Producing Scripted and Unscripted Content
  • Project Concept to Completion; Getting Your Idea Funded
  • Project Show & Tell
  • The Future of Moving Image

Kulhan will also discuss her hands-on experience of being an Executive and Immersive VR Producer with the BBC on 360 video productions and also also her extensive R&D work with peers such as IBC, MWC, Arri/Volucap studios, Sky, InnovateUK and more. She’ll also share her opinions on the future of immersive technology, and what might lie ahead for these fast-changing formats.


Muki is an award-winning Executive Digital Producer with over two decades creating groundbreaking content for music, broadcasting, entertainment and tech innovation.

After 10 years growing MTV’s digital and interactive platforms in the ‘00s, she now runs her own digital production company Muki-International, producing immersive 360°VR/AR/MR experiences, live social content, digital strategies and in-depth industry R&D for TV, Music & A-List artists.

Recent clients and highlights include BOSE AR, the Abbey Roads Studios Spatial Audio Forum, and being a judge for the Broadcast Digital Awards, IBC Young Pioneer Award and the VR Awards 2019.

Currently, she is exec’ing with Playlines AR studios location-based, immersive AR rap-experience, Harry Shotta’s ‘Consequences’, which was a finalist for the “Innovation in Storytelling Prize” at NYC’s Future of Storytelling Summit 2018. and runner-up at Opera Beyond, the Finnish National Opera’s tech innovation prize.

And, as the BBC’s Digital Executive for The Voice UK (s4&5), she produced “The Virtual Voice’, the first-ever series of 360°VR for a Saturday flagship show.

Muki regularly keynotes and chairs at scores of media and tech conferences worldwide including IBC where she is on the Content Steering Group, and Diversity & Inclusion Committees, as well as other tech shows like Dublin Music x Tech Summit, Berlin Music:Most Wanted, MWC/4YFN, BAFTA, VR World Congress, Zurich Film Festival, FutureBook Live, Cambridge Wireless, BIME, Wearable Tech Show and more.

Muki is proud to deputy-host the popular monthly meet-up ‘Augmenting Reality’ at London’s Microsoft Reactor, and is an active member of the Royal Television Society, Women in Immersive Tech and the British Screen Advisory Council.