Juan Cruz is a well-rounded filmmaker based in London. He currently works as a camera technician, continuously learning and developing skills in advanced camera systems used in high-end TV drama and feature films.
In his own films, he likes exploring technology-related dystopias. He also loves comedy and playing drums.
The look of a production is a key element of the same that is usually taken for granted. This is however a good sign, as this means that it has been seamlessly integrated with the tone of the story. But to achieve the perfect look for a production, there is a piece of gear that […]
The clapperboard, or slate, is one of the most iconic symbols in cinema, yet it presents a vague notion to those who don’t know its specific use in filmmaking. Beyond its very simple, recognizable appearance, lies a more complex system which is key in the filmmaking process – and still remains relevant to this day […]
The BSC Expo took place last weekend for another year, and did so repeating venue due to the success of the last edition at Battersea Evolution. The show, which is organised by the British Society of Cinematographers, is a staple event in the industry where the latest advancements and trends in professional equipment for TV […]
You have been scouring the Internet in search of opportunities for a first job in the film or TV industry. You have been applying for many of them and finally, it happened. You got that email, the job is yours. Landing your first on-set job in film or TV is a very exciting time. However, […]
Finishing a film is always a great accomplishment. It is very rewarding to see an idea come to fruition through the coordinated effort of people working in team to achieve the representation of that idea. However, the last step to make that effort complete is to show the results of the hard work. And as […]
You have this great idea for a feature film. Or maybe for a TV series. And you definitely want to produce it. But once again, you might find yourself struggling to overcome the enormity of tasks required to develop your idea: finding funding, time, locations, equipment, coordinating people’s (your team’s) busy life schedules… But hey, […]
Everyone likes a good story. And arguably, story is the determining factor to “make or break” a film, often prevailing over other elements. But even the greatest of stories needs to be told properly. When it comes to films, as it is an audiovisual medium, there are plenty of devices at the filmmaker’s disposal […]
Most of us remember the scene of Harry’s arrival at Hogwarts across the Great Lake with Hagrid, as the castle looms out at us from the darkness. Or have that legendary image in our minds of the Imperial Star Destroyer gliding ominously through deep space in Star Wars IV: A New Hope. But we also have […]
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The other day I stood in front of a screen at the cinema while waiting for a friend, on which a bunch of trailers were playing. New York is getting blown up again, some ghost sailors hope to catch a quirky pirate dead or alive and humans are trying to save the world against robot […]
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