Entries by Juan Cruz-Hernandez

The Importance of Filters

Friday 21 September 2018 /0 Comments/in /by

The look of a production is a key element of the same that is usually taken for granted. This is however a good sign, as this means that it has been seamlessly integrated with the tone of the story. But to achieve the perfect look for a production, there is a piece of gear that […]

The Clapperboard and its Language

Tuesday 24 April 2018 /0 Comments/in /by

The clapperboard, or slate, is one of the most iconic symbols in cinema, yet it presents a vague notion to those who don’t know its specific use in filmmaking. Beyond its very simple, recognizable appearance, lies a more complex system which is key in the filmmaking process – and still remains relevant to this day […]

BSC Expo 2018: Show Highlights

Tuesday 13 February 2018 /0 Comments/in /by

The BSC Expo took place last weekend for another year, and did so repeating venue due to the success of the last edition at Battersea Evolution. The show, which is organised by the British Society of Cinematographers, is a staple event in the industry where the latest advancements and trends in professional equipment for TV […]

On-Set Etiquette

Monday 29 January 2018 /0 Comments/in /by

You have been scouring the Internet in search of opportunities for a first job in the film or TV industry. You have been applying for many of them and finally, it happened. You got that email, the job is yours. Landing your first on-set job in film or TV is a very exciting time. However, […]

The Festival Run

Wednesday 27 December 2017 /0 Comments/in , /by

Finishing a film is always a great accomplishment. It is very rewarding to see an idea come to fruition through the coordinated effort of people working in team to achieve the representation of that idea. However, the last step to make that effort complete is to show the results of the hard work. And as […]

The Proof of Concept in Film

Tuesday 7 November 2017 /0 Comments/in , /by

You have this great idea for a feature film. Or maybe for a TV series. And you definitely want to produce it. But once again, you might find yourself struggling to overcome the enormity of tasks required to develop your idea: finding funding, time, locations, equipment, coordinating people’s (your team’s) busy life schedules… But hey, […]

The Quadrant System

Tuesday 3 October 2017 /0 Comments/in /by

  Everyone likes a good story. And arguably, story is the determining factor to “make or break” a film, often prevailing over other elements. But even the greatest of stories needs to be told properly. When it comes to films, as it is an audiovisual medium, there are plenty of devices at the filmmaker’s disposal […]

The Basics of VFX

Wednesday 12 July 2017 /0 Comments/in /by

The other day I stood in front of a screen at the cinema while waiting for a friend, on which a bunch of trailers were playing. New York is getting blown up again, some ghost sailors hope to catch a quirky pirate dead or alive and humans are trying to save the world against robot […]