Our Mission includes but is not limited to feature films, television, commercials, music videos, short films, animation, gaming, and future emerging formats for consumption.
What this means is that the Society is opening its interpretation of what moving images are. Moving images surround us all the time and they are taking on new forms. We see them on billboards, on our mobile phones, on the computer, on TV, at the cinema—everywhere. We’ve decided to take a liberal attitude towards moving images because they are morphing and changing, but the fundamental aspects of storytelling and communicating a message remain unchanged. In addition, we are interested in covering subjects that lead to moving images being developed from conception, through production, and all the way to exhibition in whatever form that may be.